Crowders Camps Rebrand

Logo System

Alt Logos

Each property logo is more than just a mark — the shape of every icon is drawn directly from the physical landscape of the camp itself. Whether it's a ridgeline, a body of water, or the contour of the land, every logo is a visual reflection of where you are.

Typography

The primary typeface used throughout this rebrand is AftikaSoft. Its rounded letterforms and approachable character naturally reflect the warmth and energy of the camp environment — bold enough to command attention, friendly enough to feel right at home in the woods.

Brand Colors